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Bringing the “WOW” Factor Back to Air Travel


May 23, 2023

Airline food

Air travel remains the most luxurious form of travel. “It’s the only way to get anywhere in the world in 24 hours,” panellist Anne de Hauw, Founder of IN Air Travel Experience, says. But beyond the convenience of speed, there are many touchpoints that give passengers the opportunity to be impressed as they move from point A to point B. As the airline industry moves away from recovery and catapults forward into a new age of innovation, PAX International spoke to key industry leaders to get a good understanding of what this new “wow” factor might look like.

For Sean Wheaton, Vice President of Culinary at Cuisine Solutions, digitization is the answer that will give passengers the opportunity to make choices ahead of time. Choice comes down to “empowering the guest,” he says.

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